CDR - Outdoor Ads

Aloha!
Saya Chyntia Monica Fabella - 0806345890, kembali hadir di ruang visual teman-teman semua.
Well, untuk iklan CDR ini saya membuat dua konsep outdoor ad-nya, yak, mohon di-highlight, konsep, jadi ampun beribu ampun jika eksekusinya kurang berkenan. Enjoy! :)

Outdoor Ad I - Bus - Superman


Well, ide dasarnya berbetuk testimoni dari si superman itu, intinya, gara-gara dia minum CDR, tulangnya jadi kuat, bahkan lebih kuat dari kekuatannya untuk terbang, jadi doi lebih enjoy nebeng ama bis. :D

Copy : "Stronger than my power" - Superman


Outdoor Ad II - Ambient Ad - Are You This Strong? Yes I Am.


Objective
To deliver the message to the target audiences that CDR Redoxon is able to make human bones ultra strong.
Idea
People nowadays are mature enough to recognize product promotion if we are using the conventional ways, thus, they need more realistic and interactive methods so as to attract their awareness and attention to the brand.
Execution
Talking about strength means talking about power, so we make them feel how nice it will be if they have the strong bones. We put punched mark on several wall in public places, and let them act as if they did it. Thus, demonstrating how powerful they will be if they are using CDR Redoxon product.

Ya, intinya, ingin menunjukkan se-real mungkin kalo varian strong bones yang ada dalam CDR ini benar-benar membuat kuat dan bertenaga. :D

Thanks! :)