Chyntia Monica Fabella, Boby Muchromy, Yoga Pradipta, Bana Drestanta, Ayu Chory

Challenge :

Promote Indonesia to whole wide world by selling its unique.

Solution:

Indonesia – Hot, like you! Campaign

Objective :

With this campaign we built images to they visiting this country, while in the exact time we also built the country itself’s image. Hot, a word that can be defined so widely. Interesting, entertaining, challenging, pretty, sexy, and you-name-it anything exciting, that’s hot in you side.

Method:

The print ads show several testimonials from the variative visitors about ‘hot’ in their own point of view. It can be anything, because hot is too hot to define.